German Brand Award 2025: ASPRIVA wins twice
On June 26, 2025, ASPRIVA received two German Brand Awards in Berlin. The company was honored in the categories Excellent Brands Health and Pharmaceuticals and Excellent Brands Product Brand of the Year.
A holistic, scientifically grounded approach to longevity
ASPRIVA emerged from a fundamental analysis of the current state of research in the field of longevity. The starting point was the insight that, based on the scientific evidence currently available worldwide, there is no single molecule, whether a drug or a supplement, that on its own shows a positive effect on life expectancy or on the number of healthy years of life, known as healthspan, in healthy individuals.
Meaningful effects instead arise from the basics. These include sufficient sleep, regular physical activity, and a targeted focus on health areas that are relevant to longevity, such as gut health, skin health, and immune function. On this foundation, the founding team developed a holistic approach to better health that brings together scientific insights in a structured way and communicates them clearly and transparently.
Awarded for consistency in concept and design
In the Health and Pharmaceuticals category, the jury recognized ASPRIVA’s consistently science-based product logic. The content follows clearly defined functional principles. Every design decision serves orientation and clarity. The reduced visual language supports the objective communication of complex topics. As Product Brand of the Year, ASPRIVA also impressed with a clearly structured brand architecture. Each product has its own distinct visual identity while remaining clearly part of an overarching system. Content structure and design interlock with precision.
Design as an essential part of the brand
The visual identity was developed in collaboration with the design agency Deutsche & Japaner. Over a period of two years, a design system was created that prioritizes information rather than staging it. Colors, typography, and material choices follow a functional logic. Design is used deliberately to make content easier to understand.
An award with professional relevance
The German Brand Award is one of the most respected distinctions for brand management in Europe. With more than 1,300 submissions from 19 countries, it stands for professional depth and methodological quality. The award is initiated by the German Design Council in cooperation with GMK Markenberatung.
A clear signal for content quality
The double award confirms ASPRIVA’s ambition. A brand that approaches health in a differentiated way, works on a solid scientific basis, and communicates complex relationships with precision. The award ceremony took place at the Uber Eats Music Hall in Berlin.